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Creative Marketing Solutions
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Flav
Head of marketing
2023 CLIO WINNER - B
From the medical FlavRx days to now a multi-state adult-use operator, Flav is still privately owned and operated by cannabis leaders, advocates, and enthusiasts who remain committed to our mission of championing a higher standard that connects the cannabis community with award-winning cannabis vapes, edibles, concentrates, and more. Responsible for the brand refresh in 2022 and expansion into three additional markets, Flav continues to the lead the market in best-in-class and innovative products.
Statehouse Holdings (Formerly Harborside)
Head of marketing
2020 CLIO WINNER
Lead overall brand and marketing strategy for Harborside Group and its subsidiaries, including Harborside (retail), Sublime Fuzzies (CPG), Harborside Farms (wholesale, manufacturing, and CPG), Key (CPG), and Invest Harborside (investor relations). Highlights include increased shelf capture of in-house CPG brands by over 30% with seven product launches, close to 5B online and print readership in 2020, and launching Harborside’s e-commerce channel which generates close to $1M in monthly sales.
Bloom Farms
MARKETING DIRECTOR
Featured in Vogue, Forbes, Rolling Stone, Inc., Men's Journal and more BLOOM FARMS is a leading California cannabis brand on a mission. With over two million meals donated to food-insecure families since its founding in 2014, this industry pioneer fights to remove the negative stigma of responsible cannabis use while earning its place as a top ten Cannabis brand in 2018 and 2019.
Good Solutions Group
MARKETINg manager
GSG creates customized, fully-integrated award-winning marketing solutions for brands that want to connect effectively and efficiently with their target audience and utilize a 360-degree marketing approach. Some of their awards include Ad Age's 2014 Small Agency of the Year (Silver), 2014 EX Award (Silver) for Best Event Marketer, and the Outdoor Industry Award for Best Cause Marketing Campaign.
Red Bull - GSG
"WINGS FOR LIFE" CAMPAIGN
The Red Bull Wings for Life World Run is unlike any other because runners participate all over the world at the same time. To help Red Bull expand participation in the event, GSG helped them develop a “selfie” run so runners and groups could participate on their own if they weren’t near an organized run location. GSG created field marketing plans and tools to engage the amazing Red Bull street teams in motiving 20,000 additional runners to participate.
Nestlé - GSG
"DIA DE LOS MUERTOS" CAMPAIGN
TOP SHOP'S TOP 100 WINNER
“Dia de los Muertos” or “Day of the Dead” is a traditional Mexican holiday honoring ancestors, and has always kicked off the Mexican hot chocolate season. GSG helped Abuelita, the leading Mexican hot chocolate, expand the season by working with celebrity Mexican chef Richard Sandoval. Chef Sandoval created 6 recipes using Abuelita that can be enjoyed throughout the year. Paired with retail celebrations, sampling and point of sale at Hispanic retailers, GSG was able to create great results on both consumer and sales metrics for Abuelita.
Nestlé Nesquik- GSG
"US YOUTH SOCCER" CAMPAIGN
Research overwhelmingly points to the fact that chocolate milk is a great recovery drink after sports. To capitalize on this and reach the Nesquik target mom with children 5-12, GSG created a marketing program focusing on youth sports, starting with soccer. Through partnership marketing with AYSO and US Youth Soccer, as well as celebrity soccer players, and an MLS team, GSG helped Nesquik change the tradition of postgame drinks from sugary sports drinks to carbohydrate-and-protein rich Nesquik.